Established in 2009 Alesayi Household Appliances Co. Ltd provide the following services: Distribution of UK brand 8 Group.

We are proud to be the main agent and distributer of SEB group with 20 brands including Moulinex, Tefal, Rowenta and Krups. SEB group comes with decades years of experience in more than 120 countries around the world.

We believe in finding small but meaningful ways to improve lives now and for generations to come, constantly innovating to create, products suitable to every aspect of your daily life.

At Alesayi Household Appliances we aim to increase the company’s market share in all categories and be the No.1 in small domestic appliances and cookware in the region.

Alesayi Better Life Co. Ltd. (ABL) is the strategic support arm of Mohamed Omar Alesayi Electronics Co. Ltd. (AEC), Group SEB Arabia for Home Appliances (GSEB) and FITHUB. providing essential services that enable seamless operations and elevate the overall customer and business experience.

Our mission is to empower the company’s business ecosystem through high-quality customer service and product maintenance, advanced supply chain management, efficient HR operations, reliable IT solutions, legal support, and tailored financing services.

At ABL, we believe that excellence behind the scenes is just as important as the products we offer. With a team of skilled professionals, innovative systems, and a customer-first approach, we ensure that every aspect of the business runs smoothly—from after-sales service to back-office operations.

By driving operational efficiency and customer satisfaction, ABL plays a key role in delivering the high standards of service and performance that define the company’s presence in the Saudi market.

Mohamed Omar Alesayi Electronics Co. Ltd. (AEC) is a leading consumer electronics distributor in Saudi Arabia, proudly representing a diverse portfolio of globally recognized brands. Since our establishment in 1998, we have built a strong reputation for delivering innovative, high-quality electronics and home appliances to customers across the Kingdom.

With a robust distribution network, growing retail presence, and a strong e-commerce WWW.AECKSA.COM footprint, AEC is committed to providing exceptional value, outstanding service, and cutting-edge technology solutions that enhance everyday life.

We are proud partners of global brands including TCL, LG, HOOVER, DREAME, VESTEL, ROWA, and GALANZ, offering an extensive range of products—from TVs, air conditioners, and big home appliances to small appliances, smart devices, personal care products and others.

Driven by innovation and customer satisfaction, we continuously adapt to market trends to meet the evolving needs of our customers and partners. Our dedication to excellence and decades of industry expertise make AEC a trusted name in the Saudi consumer electronics market.