1- Economical Contribution

Build the Group by contributing Economically to the welfare of society in an effective and constructive manner in accordance with the Economical evolution that parallels the principles of development, progress, and elevated standards utilizing the highest Local, Regional and International norms. Establish the Group as a National Institution that the Society takes pride in. Achieve high returns to guarantee continuity, growth and prosperity.

2- Professionalism

Build a qualified management with leadership skills able to achieve continuous improvement aiming for high performance levels offering the best service to society.

3- Shared Growth

Through joint effort to achieve our Group's objectives, respect the employee by building a career driven working environment that is free from corporate politics and unnecessary frustration.

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