Alesayi Better Life Co. Ltd. (ABL) is the strategic support arm of Mohamed Omar Alesayi Electronics Co. Ltd. (AEC), Group SEB Arabia for Home Appliances (GSEB) and FITHUB. providing essential services that enable seamless operations and elevate the overall customer and business experience.
Our mission is to empower the company’s business ecosystem through high-quality customer service and product maintenance, advanced supply chain management, efficient HR operations, reliable IT solutions, legal support, and tailored financing services.
At ABL, we believe that excellence behind the scenes is just as important as the products we offer. With a team of skilled professionals, innovative systems, and a customer-first approach, we ensure that every aspect of the business runs smoothly—from after-sales service to back-office operations.
By driving operational efficiency and customer satisfaction, ABL plays a key role in delivering the high standards of service and performance that define the company’s presence in the Saudi market.
