ABL was established to be the holding arm for the electronics sector managed by Omar Kasem Alesayi Group, Alesayi Better Life Company is a holding company for Alesayi Electronics (Sole distributers of Panasonic in Saudi Arabia). Alesayi House Hold Appliances (Sole Distributers of Moulinax, Tefal ,Rowenta & Krups from G-SEB in Saudi Arabia) and TAQNIA Operations for Advanced solutions.

ABL is providing shared services to the electronics session of Omar Kasem Alesayi Group and run various related functionalities.

ABL is also running a unique service canter that support multiple brands of electronics and home appliances that is supported by Omar Kasem Alesayi Group.

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