The company continues to boost its growth in the Kingdom after consolidating its position in the third place in the TV market
Alesayi Electronics, the authorized distributor in the Kingdom for the products of “TCL Electronics” (1070.HK), the brand ranked second in the world among TV manufacturers and one of the leading companies specialized in electronics and consumer home appliances, announced the launch of its latest production lines in the Kingdom. The products launched include a new range of Ultra-Large MiniLED, QLED and QLED TVs, 98 inches, and speakers, in addition to a wide range of air conditioners, refrigerators, freezers and washing machines. TCL ranked first in the Android smart TV market globally in 2021.
With a presence in more than 160 countries and more than 300 million customers, TCL makes it a leading global brand in consumer electronics and home appliances. This latest product launch of the company forms part of its aggressive expansion strategy in the Middle East and Africa region.
On this occasion, Mr. Ryan Alesayi, CEO of Alesayi Electronics, said: (We thank everyone who attended the annual launch ceremony of Alesayi Electronics and TCL, headed by the Chinese delegation representing TCL and major partners and distributors from different regions of the Kingdom, from this We stress the importance of continuing to build trust and joint cooperation between all parties, as Alesayi Electronics will remain a lofty economic edifice that provides the Saudi society with the finest services and the best products.
In this context, Sunny Yang, General Manager of TCL in the Middle East and Africa, expressed her pride in providing the completely new line of products to the company's new and existing customers in the Kingdom, and said: “With this new expansion in the market, which With the support of our local partners, we aim to make TCL the leading smart technology company in the region.”
She added, “The new products are fully in line with the new brand slogan “Empowering Great Achievements”, which carries the company’s latest message and also reflects TCL’s confidence and ambition in instilling values in consumers around the world to inspire and enable them to achieve great achievements in their lives.” .
For his part, Mr. Mohammed Hassan Hashish, CEO of Alesayi Electronics said: “We have had a strong relationship with TCL for many years, and with the launch of the new product line, we expect to meet the requirements of a new base of customers interested in smart technology in the Saudi market.”
He also expressed his pride in the achievements made by Alesayi Electronics and "TCL" in record time and for the unparalleled growth in the Saudi market. He added: This success would not have been achieved without the confidence of our partners and customers in our products and services and the company as a whole.
Then he went on to explain the latest innovations of TCL in the field of TV screens including Mini LED technology, Quantum Dot and hands-free control with Dolby Atmos technology, Dolby Vision and HDR 10+.
TCL is adding advanced features to this new list of C Series TVs. The TCL C935 and C835 Mini LED QLED 4K TVs offer stunning brightness and contrast levels with impressive detail, thanks to more than 1,000 dimming zones on the C935 and full local dimming on the C835. .
The QLED 4K C735 and C635 models also deliver excellent TV images thanks to more than one billion true colors. The C735 is a perfect gift for gamers with its flagship gaming technology that delivers a 144Hz refresh rate.
TCL also launched the C735 with a 98-inch ultra-large screen, which is the largest TV screen launched by TCL in Saudi Arabia. All new TCL TVs now come with a built-in Google TV system, while all C Series TVs feature an HDMI 2.1 port.
In the field of air conditioning, Mr. Mohamed Hashish explained about the unique value of TCL air conditioners in making the cooling air pleasant thanks to Gentle Breeze technology and the feature of intelligent control via the Internet of Things (IoT) inside and outside the house through the TCL Home application. Home in a mobile device, TCL smart screen or Alexa headset, noting that the global trend towards energy saving is a culture rooted in TCL, as the air conditioners operate on the Inverter Dual system with a high seasonal energy efficiency (SEER) level. b” In Saudi Arabia, it achieves rapid cooling and heating in addition to self-cleaning.
Home appliances products unveiled in the Kingdom include large 512-liter four-door refrigerators with an inverter compressor and four-cycle multi-airflow systems. The new TCL washing machines use a direct drive motor that is quieter, more stable and more energy efficient.
It is worth noting that TCL products are available in all parts of the Kingdom in the showrooms of “Alesayi Electronics” and “TCL”, in addition to various famous stores and outlets for the sale of home and electronic retail appliances, including “ Extra, Jarir, and Lulu Hypermarket ” and others. Products are also available online on the website: www.aecksa.com